Our Story

Established in 2018, Wilfred Eco is a female-owned small business based in the stunning Newcastle / Hunter region of New South Wales. Inspired by the beauty of Newcastle’s beaches and a passion for sustainability, we are committed to protecting the environment – especially our oceans – from plastic waste.

Wilfred Eco creates sustainable, premium-quality drinkware that is as functional as it is beautiful. Our signature glass water bottles with colourful protective silicone sleeves and our vibrant range of reusable silicone straws are BPA-free, plastic-free, and non-toxic, making them the perfect eco-friendly alternative to harmful plastics or metal materials.

With Australian-registered designs, each product is crafted with durability, safety, and style in mind.  As a small business, we take immense pride in knowing that each glass water bottle or reusable straw purchased supports cleaner oceans and a healthier planet.

At Wilfred Eco, we believe that small, mindful choices – like choosing non-toxic, reusable drinkware – can spark big, positive changes.

Join us in creating a plastic-free future - Use discount code PLASTICFREE and enjoy 10% off your order.